Turning a thin city website into something a visitor can actually use.

The challenge

A city guide needs enough information to help someone plan an outing, understand neighborhoods, find practical services and continue exploring. Thin pages and repetitive navigation do not give visitors a reason to stay or search engines a clear sense of topic quality.

How the project was approached

• Expanded core destination pages with practical visitor information instead of short generic summaries.
• Improved navigation so guides, things to do, itineraries and related local topics are easier to discover.
• Reworked visual hierarchy and imagery placement to prevent text from disappearing on dark or image-heavy sections.
• Created stronger internal relationships between local guides rather than repeating the same navigation block throughout the body.
• Kept transportation references contextual to the travel topic instead of turning the guide into a promotional page.

Resulting direction

The property now has a clearer editorial purpose and can keep growing through useful local guides rather than through thin neighborhood pages. That makes it more credible as a standalone resource and more valuable to readers.